Welcome to the world of fragrance lovers
Founded between New York and Dubai, AMIIR is a reflection of vision, passion, and identity, rooted in a vision that began in 2020 and officially established in 2025.
Each fragrance is inspired by music, unforgettable beautiful moments, and places, from the vibrant energy of the city to the calm elegance of personal experiences.
Crafted with high oil concentrations and exceptional ingredients, every creation is designed to leave a powerful and lasting impression.
AMIIR is not just a scent, it is a statement of presence, confidence, and refined luxury.
Our seven steps
1
This is where it begins
Every fragrance exists long before it's made. A landscape you once wandered through, a melody you can't shake, a feeling with no name. Imagination is the first ingredient, and the wildest one.
2
The construction of identity
Before becoming a perfume, it becomes a character. We work to uncover what makes each creation singular: its temperament, its voice, the impression it leaves long after you've walked away.
3
The art of choosing well
We travel across continents to find the notes worthy of telling this story. Every ingredient is chosen with obsession, because in perfumery, quality is never a compromise.
4
It lingers. It radiates. It stays
The precise balance of oils is not chemistry, it's alchemy. We calibrate every detail so the fragrance lives boldly on you, from the very first breath to the very last trace.
5
Perfumes always have something to say
After the formula, comes the stillness. We let the ingredients slowly merge, dialogue, and become one. Time is never cut short. It is invested.
6
Patience is the ingredient you can't see
The bottle is not a container. It is the first impression, the visual promise of what lies within. Every detail of the presentation is designed so that the ritual of wearing perfume begins before you even lift the cap.
7
How it is seen
The bottle is not a container. It is the first impression, the visual promise of what lies within. Every detail of the presentation is designed so that the ritual of wearing perfume begins before you even lift the cap.
The story behind our fragrances
Raqi
A New Chapter, Composed in the Language of Scent.
The story of RAQI began in the spring of 2025, during a peaceful walk with my brother in Silver Lake Park, New York. In that moment, Blinding Lights by The Weeknd started playing, and the breeze carried the scent of fresh grass and blooming flowers. Nature, music, and emotion aligned perfectly, inspiring a fragrance that captures the spirit of new beginnings and timeless elegance.
Al Fatena
On a dreamy night in Dubai, lights shimmered across the elegant streets as a gentle breeze flowed between the towering buildings. When Alfatena arrived at Burj Khalifa, she stepped out of her car with a whisper of femininity, her graceful silhouette, long silky hair, and enchanting eyes reflecting the beauty and depth of the East.
With her very first step, the melody of "Alfatena" by Majed Al Mohandis began to echo, as if the city itself was celebrating her arrival.
Her lover moved toward her, and when their hands intertwined, it was the meeting of their souls, the beginning of a love that filled the heart with serenity, witnessed by a city that never sleeps.
Amieri Exclusive
It was a cold night in the heart of Manhattan. The lights shimmered against the glass towers and the air carried the pulse of the city. Bold, alive, eternal.
He arrived alone. No one knew his name, but everyone felt his presence. Women paused mid-dance, their eyes drawn to him as if time itself had slowed. The calm confidence, the graceful silence, the refined mystery.
His fragrance filled the air before he even spoke. When he sat at the piano and began to play Mariage d'Amour, the crowd felt their souls dance.
As the final note faded, he disappeared into the night, leaving behind only his scent, the scent of AMIERI EXCLUSIVE. It lingered like a secret, a memory, a signature of the man who redefined luxury.
A fragrance that passes, yet lives forever in the scent of memory.
Habibti
In a serene garden on the Italian Mediterranean Coast, she sits surrounded by the whispers of twilight. Her eyes carry the longing of a lifetime as the sea breeze dances through her hair, carrying his voice softly like music.
He walks closer, and before their hands meet, their souls already embrace. His voice trembles with tenderness: "Who could ever love you the way I do? Who could ever describe you like I can?"
In that moment, HABIBTI flows between them, a living emotion, a blend of delicacy and strength, of warmth and eternity. The scent of a woman who has found herself again in the arms of true love.
HABIBTI is not merely a fragrance. It is a promise that love, once found, leaves a scent that never fades.
Gazab
Gazab is inspired by Staten Island, one of the five boroughs of New York City, and the feeling that autumn brings to the city.
It all started on a quiet Saturday night, walking through a park as the cool air and the calm of the night created something hard to forget. Waiting for a Girl Like You by Foreigner was playing, and that moment just stuck.
That is Gazab. Bold, deep, and effortlessly sophisticated.