Privacy policy
Last updated: May 18, 2026
Amiir LLC, doing business as Amiir Scents (Amiir Scents, we, our, or us), operates the website located at amiirscents.com and the related online store, content, features, tools, products, and services (collectively, the Services) to provide customers with a curated shopping experience for fragrance products and related offerings. Amiir Scents is powered by Shopify. This Privacy Policy describes how we collect, use, disclose, share, retain, and otherwise process your personal information when you visit, access, or use the Services, make a purchase, subscribe to our marketing communications, interact with our advertisements, or communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, disclosure, and protection of your personal information. Please read this Privacy Policy carefully.
By accessing or using any part of the Services, you acknowledge that you have read and understand the practices described here.
1. Notice at Collection for California Residents
This section provides California residents with notice at or before the time we collect personal
information, as required by the California Consumer Privacy Act, as amended by the California Privacy
Rights Act (CCPA).
Depending on how you interact with the Services, we may collect the following categories of personal
information:
• Identifiers, such as your name, email address, phone number, billing address, shipping address, IP address, account username, and similar identifiers.
• Commercial information, such as products viewed, products added to cart, products purchased, order history, transaction history, returns, exchanges, and customer preferences.
• Internet or other electronic network activity, such as browsing history on the Services, search history, pages viewed, links clicked, session activity, device information, browser type, IP address, and information about how you interact with the Services.
• Financial information, such as payment method, payment confirmation, transaction details, and billing information. Full payment card details are processed by third party payment processors
and are not stored directly by us.
• Customer support and communications information, such as messages, inquiries, reviews, feedback, and other content you submit when communicating with us.
• Inferences, such as preferences, interests, characteristics, shopping behavior, and product interests derived from your interactions with the Services.
We collect and use this information to provide the Services, process payments, fulfill orders, arrange shipping, manage returns, provide customer support, prevent fraud, personalize your experience, send
transactional and marketing communications, deliver and measure advertising, and comply with legal obligations.
We do not sell personal information for monetary value. However, our use of cookies, pixels, analytics tools, and advertising technologies, including those operated by Meta, TikTok, and Google, may be considered a sale, sharing, or processing for targeted advertising under certain U.S. state privacy laws.
You may opt out as described in Section 10.
2. Personal Information We Collect or Process
When we use the term personal information, we mean information that identifies, relates to, describes, can reasonably be associated with, or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized, aggregated, or de-identified in a manner that cannot reasonably be used to identify you.
Depending on how you interact with the Services and as permitted by applicable law, we may collect or process the following categories of personal information.
Contact Information
• Name
• Email address
• Phone number, including mobile number if you opt in to SMS marketing
• Billing address
• Shipping address
• Other information you provide when contacting us or submitting forms through the Services
Financial and Payment Information
• Billing details
• Transaction details
• Form of payment
• Payment confirmation and status
• Fraud screening or payment verification information
Full payment card numbers are collected and processed by Shopify, Shop Pay, and other third party
payment processors and gateways. We do not directly store full payment card numbers.
Account Information
• Username
• Password or login credentials
• Account preferences
• Saved addresses
• Order history
• Account settings
• Security related account information
You are responsible for maintaining the confidentiality of your account credentials and for restricting access to your devices and account.
Transaction and Commercial Information
• Products you view
• Products you add to your cart
• Products you purchase
• Products you return, exchange, or cancel
• Order numbers
• Purchase history
• Shipping status
• Discounts, promotions, or gift cards used
• Product reviews or feedback, if submitted
Communications with Us
• Customer support inquiries
• Contact form submissions
• Email communications
• SMS communications, if you opt in to SMS marketing
• Product questions
• Review submissions
• Complaints or dispute related communications
Device and Technical Information
• IP address
• Device type
• Browser type and version
• Operating system
• Referring URLs
• Unique device identifiers
• Cookie identifiers
• Network information
• General location information derived from IP address
Usage Information
• Pages viewed
• Links clicked
• Products searched and viewed
• Time spent on pages
• Cart and checkout activity
• Navigation patterns
• Email engagement, including opens and clicks
• SMS engagement, including delivery and click events
• Ad interactions
Inferences
• Product interests
• Shopping preferences
• Likely fragrance preferences
• Marketing segment
• Advertising audience category
• Customer behavior patterns
3. Sensitive Personal Information
We do not seek to collect sensitive personal information unless it is necessary to provide the Services, comply with applicable law, prevent fraud, protect security, or complete a transaction you requested.
Where we process information that may be considered sensitive under applicable law, such as certain financial information or account login credentials, we use and disclose that information only for purposes permitted by law, including processing payments, completing transactions, preventing fraud, maintaining account security, providing requested goods, and complying with legal obligations. We do
not use sensitive personal information to infer characteristics about you.
4. Sources of Personal Information
Directly from You
We collect information directly from you when you visit or use the Services, place an order, create an account, subscribe to email or SMS marketing, submit a contact form, contact customer support, leave a review, participate in promotions or surveys, or otherwise provide information to us.
Automatically Through the Services
We collect certain information automatically through cookies, pixels, web beacons, tags, software development kits, log files, analytics tools, and advertising technologies. These technologies help us
operate the Services, remember your preferences, understand user behavior, improve performance,
prevent fraud, and deliver relevant advertising.
From Service Providers
We receive personal information from service providers who help us operate our business, including:
• Shopify, our e-commerce platform
• Payment processors and Shop Pay
• Shipping and fulfillment carriers
• Shopify Email, our email marketing platform
• Shopify SMS, our text message marketing platform
• Google Analytics, our website analytics provider
• Meta Platforms (Facebook and Instagram) and TikTok, our advertising partners
• Customer support platforms
• Fraud prevention vendors
• Cloud hosting and IT service providers
From Advertising and Marketing Partners
We receive information from advertising networks, social media platforms, analytics providers, and marketing partners that help us promote our products, measure advertising performance, and understand customer behavior.
From Other Third Parties
We may receive information from other third parties where permitted by law, including fraud prevention services, publicly available sources, and partners that support our operations.
5. How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use personal information for the following purposes.
To Provide, Operate, and Improve the Services
• Process your orders and payments
• Confirm transactions and provide order confirmations
• Fulfill purchases and arrange shipping and delivery
• Process returns, exchanges, cancellations, and refunds
• Provide order and shipping updates
• Create, maintain, and manage customer accounts
• Remember your preferences and saved information
• Improve website functionality and customer experience
• Personalize product recommendations
• Analyze site performance and customer behavior
• Develop new features, products, and services
Marketing and Advertising
• Send marketing emails through Shopify Email, where you have opted in
• Send marketing text messages through Shopify SMS, where you have provided express written
consent
• Send promotional offers, product launches, discounts, and brand updates
• Show online advertisements on Meta, TikTok, Google, and other platforms
• Retarget visitors who viewed products or abandoned carts
• Create advertising audiences
• Measure the effectiveness of marketing campaigns
• Personalize advertising based on your activity on the Services or other websites
• Improve our advertising strategy and customer segmentation
Security and Fraud Prevention
• Provide a secure payment and shopping experience
• Authenticate accounts
• Detect, investigate, and prevent fraudulent, unauthorized, or malicious activity
• Protect our customers, business, and Services
• Monitor for suspicious transactions
• Enforce our terms, policies, and agreements
Communications with You
• Respond to customer support inquiries
• Provide order related updates
• Send account related notices
• Notify you about changes to our Services or policies
• Respond to complaints or disputes
Legal, Compliance, and Business Purposes
• Comply with applicable laws and regulations
• Respond to valid legal process
• Cooperate with law enforcement and government agencies
• Investigate or participate in litigation, civil discovery, or regulatory proceedings
• Enforce our Terms of Service and other policies
• Protect our rights, property, business, customers, and others
• Maintain business records and support audits, accounting, tax, and corporate governance obligations
6. Email Marketing and Consent
We use Shopify Email to send marketing communications. If you subscribe to our newsletter, opt in at
checkout, create an account and consent to marketing, or otherwise provide consent where required,
you agree to receive marketing emails from us. These emails may include product updates, promotional
offers, fragrance launches, abandoned cart reminders, discounts, and brand announcements.
You may opt out of marketing emails at any time by clicking the unsubscribe link in any of our marketing
emails or by contacting us at support@amiirscents.com. If you opt out of marketing emails, we may still
send non promotional or transactional communications related to your orders, account, customer
service, security, or policy updates.
7. SMS and Text Message Marketing
We use Shopify SMS to send marketing text messages to customers who provide their express written consent. By providing your mobile phone number and opting in to SMS marketing through our website, checkout flow, or other consent mechanism, you agree to receive recurring automated marketing text messages from Amiir Scents at the mobile number you provided. Consent is not a condition of any
purchase.
Message frequency varies. Message and data rates may apply. We do not charge a fee for SMS messages, but your wireless carrier may charge you for sending and receiving messages depending on your plan.
To opt out of SMS marketing at any time, reply STOP to any marketing text message we send you. To request help, reply HELP. After you reply STOP, we will send a confirmation message and will not send you further marketing texts. We may continue to send transactional messages, such as order and shipping confirmations, where required.
We are not responsible for delays or undelivered messages caused by your wireless carrier or other
circumstances outside our control. Mobile carriers, including all major U.S. carriers, are not liable for delayed or undelivered messages.
Information we collect through SMS marketing, including your mobile number, opt in records, and engagement data, is used to send you the messages, comply with applicable law, and improve our marketing. We do not sell or share your mobile number with third parties for their own marketing purposes. We may share your mobile number with our SMS platform provider and service providers that help us deliver the messages.
SMS marketing is governed by the federal Telephone Consumer Protection Act (TCPA) and applicable state laws. You may also have rights under California, Florida, Washington, and other state telephone
consumer protection laws.
8. Cookies, Tracking Technologies, Analytics, and Advertising
We use cookies and similar technologies to collect information about your interaction with the Services.
Cookies are small text files placed on your browser or device that allow websites to remember information about you. Similar technologies include pixels, tags, web beacons, scripts, software development kits, and local storage.
We may use these technologies to:
• Enable core site functionality
• Keep items in your cart
• Remember your preferences
• Improve website speed and performance
• Analyze site traffic and user behavior
• Understand how customers interact with the Services
• Personalize content and product recommendations
• Deliver targeted or personalized advertising
• Measure advertising and marketing performance
• Prevent fraud and protect security
We use the following third party tools and platforms:
• Google Analytics, for website analytics and performance measurement
• Meta Pixel, operated by Meta Platforms, for advertising on Facebook and Instagram,
retargeting, and conversion measurement
• TikTok Pixel, operated by TikTok, for advertising on TikTok, retargeting, and conversion
measurement
• Shopify analytics and advertising tools, for store and checkout analytics
• Shopify Email and Shopify SMS, for measurement and engagement related to email and SMS
marketing
These third parties may collect information about your activity on the Services and across other
websites or online services. Depending on your state of residence, our use of advertising cookies, pixels,
and similar tracking technologies may be considered a sale, sharing, or targeted advertising under
applicable law.
You may manage cookies through your browser settings. Disabling cookies may impact the functionality
of the Services. Where required, you may also opt out of certain tracking or sharing through the Do Not
Sell or Share My Personal Information link in our website footer or by using a recognized opt out
preference signal such as Global Privacy Control.
9. How We Disclose Personal Information
We may disclose personal information to third parties for legitimate business purposes, as described in this Privacy Policy and as permitted by applicable law.
Shopify, Vendors, and Service Providers
We may disclose personal information to Shopify, vendors, contractors, and other third parties that perform services on our behalf, including:
• E-commerce platform services
• Website hosting
• Payment processing
• Fraud prevention
• Order fulfillment
• Shipping and delivery
• Customer support
• Email and SMS delivery
• Marketing automation and analytics
• Cloud storage and IT management
• Security services
• Tax, accounting, and compliance support
These service providers may access personal information only as necessary to perform services for us or
as otherwise permitted by applicable law.
Payment Processors and Financial Partners
We disclose payment and transaction information to Shopify, Shop Pay, payment processors, payment
gateways, banks, and fraud prevention providers in order to process payments, verify transactions,
detect fraud, and complete purchases.
Shipping and Fulfillment Partners
We disclose contact, shipping, and order information to fulfillment providers, warehouses, carriers, and
delivery partners so they can fulfill and deliver your orders.
Marketing and Advertising Partners
We may disclose or share personal information with Meta Platforms, TikTok, Google, and other advertising and analytics partners to provide marketing services, deliver advertising, measure campaign performance, and improve our promotional efforts. Depending on where you reside, you may have the right to direct us not to sell or share personal information or not to process personal information for
targeted advertising.
Analytics Providers
We may disclose information to Google Analytics and other analytics providers to understand how
customers use the Services, evaluate performance, diagnose technical issues, and improve website
functionality.
When You Direct Us or Provide Consent
We may disclose information when you direct us, request that we do so, or otherwise consent, including
when you request shipping, interact with social media features, or use third party login integrations.
Affiliates and Corporate Group
If applicable, we may disclose information to affiliates, subsidiaries, or entities under common ownership or control for business operations, customer support, compliance, and internal administrative purposes.
Legal Compliance, Protection, and Enforcement
We may disclose personal information when we believe disclosure is necessary or appropriate to:
• Comply with applicable law
• Respond to subpoenas, court orders, search warrants, or other valid legal process
• Cooperate with law enforcement, regulators, or government authorities
• Enforce our Terms of Service or other policies
• Protect our rights, property, business, customers, or others
• Detect, investigate, or prevent fraud, security incidents, or illegal activity
• Participate in litigation, investigations, dispute resolution, or regulatory proceedings
Business Transactions
We may disclose or transfer personal information in connection with an actual or proposed business transaction, including a merger, acquisition, reorganization, financing, sale of assets, bankruptcy, change of control, or corporate restructuring.
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10. Do Not Sell or Share My Personal Information
Under the California Consumer Privacy Act and similar U.S. state privacy laws, you may have the right to opt out of the sale or sharing of your personal information or the processing of personal information for targeted advertising.
We do not sell personal information for monetary value. However, we may share personal information, including identifiers, internet or network activity information, commercial information, and inferences, with advertising and marketing partners, including Meta Platforms, TikTok, and Google, to help deliver personalized advertising and measure advertising performance. This activity may be considered a sale,
sharing, or processing for targeted advertising under certain state privacy laws.
You may opt out by:
• Clicking the Do Not Sell or Share My Personal Information link in our website footer
• Emailing us at support@amiirscents.com with the words Privacy Request in the subject line
• Using a recognized opt out preference signal, such as Global Privacy Control, where required by
applicable law
We will process opt out requests in accordance with applicable law. Opting out of sale, sharing, or
targeted advertising does not mean you will stop seeing all advertisements. It means the ads you see
may be less personalized.
11. Privacy Rights Under Other State Laws
Residents of states other than California with comprehensive consumer privacy laws, including Virginia,
Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Tennessee, Indiana, Delaware, New Jersey,
Minnesota, and other states with comparable laws, may have rights under those laws that are similar to the rights described in Section 16, including the right to know, access, correct, delete, and obtain a portable copy of personal information, and to opt out of targeted advertising, sales, and certain profiling. To exercise these rights, follow the procedures described in Section 17. Where applicable state
law provides an appeal right, we will provide instructions for submitting an appeal if your request is denied.
12. Relationship with Shopify
The Services are hosted by Shopify, which provides the e-commerce platform that allows us to sell our
products and services to you.
Shopify collects and processes personal information about your access to and use of the Services in
order to provide, support, protect, and improve the Services. Information you submit to the Services
may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
Shopify may collect and process the following information:
• Device and browser information
• IP address and network information
• Store interaction and usage data
• Transaction and purchase information
• Payment processing information
• Fraud prevention and security information
• Information necessary to support checkout, payments, shipping, analytics, and store
functionality
To help protect, grow, and improve our business, we may use Shopify enhanced features that
incorporate data and information from your interactions with our store, other merchants, and Shopify.
In those cases, Shopify may be responsible for certain processing of your personal information, including
responding to requests to exercise rights, as described in Shopify’s own privacy practices.
To learn more about how Shopify uses your personal information and the rights you may have, please
review the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/consumer-privacy-policy.
13. Third Party Websites and Links
The Services may contain links to websites, applications, platforms, or other online services operated by
third parties. If you follow links to websites or platforms not affiliated with us, you should review their
privacy policies, security practices, terms of service, and other applicable policies.
We do not control and are not responsible for the privacy, security, accuracy, or reliability of third party websites or services. Information you provide on public or semi public venues, including third party social media or review platforms, may be viewable by other users and may be used by those platforms or other third parties.
Our inclusion of a link to a third party website does not, by itself, imply endorsement of that third party.
14. Children’s Data
The Services are not intended for children. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at support@amiirscents.com to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable privacy laws. If we learn that we have collected personal information from a child in a manner not permitted by law, we will take appropriate steps to delete the information.
15. Security of Your Information
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. These safeguards are designed to satisfy our obligations under applicable law, including the New York Stop Hacks and Improve Electronic Data Security Act (the SHIELD Act), which requires reasonable security measures for the personal information of New York residents.
Despite these safeguards, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. Any transmission of personal information is at your own risk.
We recommend that you do not use insecure channels to communicate sensitive information to us.
You are also responsible for maintaining the confidentiality of your account credentials and for activity under your account. If you believe your account or information may no longer be secure, please contact us
promptly at support@amiirscents.com.
16. Data Breach Notification
If we become aware of a data security incident that affects your personal information, we will notify you in the manner and within the time periods required by applicable law, including the New York SHIELD Act and other applicable state and federal data breach notification laws. Notifications may be provided by email, by notice posted on our website, or by other means as required by law.
17. Retention of Personal Information
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
General retention periods include:
• Order and transaction records: typically retained for at least 7 years after the transaction date, to comply with tax, accounting, and financial recordkeeping obligations
• Account information: retained for as long as your account is active, plus a reasonable period
after account closure for legitimate business or legal purposes
• Customer support records: typically retained for at least 3 years after the last interaction, to support quality control, dispute resolution, and legal defense
• Marketing preferences and opt out records: retained for as long as necessary to respect your preferences and demonstrate compliance with applicable law
• Cookie and tracking data: retained for the period set by the relevant cookie or tracking provider,
as described in their own policies
• Records related to fraud prevention, security incidents, and legal claims: retained for as long as necessary to address those purposes and comply with applicable law
When personal information is no longer needed for the purposes for which it was collected, we will delete, de-identify, anonymize, or aggregate it in accordance with applicable law and our internal
retention practices.
18. Your Privacy Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and may be subject to exceptions under applicable law.
Right to Access or Know
You may request access to personal information we hold about you, including the categories of personal information collected, the categories of sources, the purposes for collection, the categories of third parties to whom information was disclosed, and the specific pieces of personal information we maintain about you.
Right to Delete
You may request that we delete personal information we maintain about you, subject to certain exceptions. We may retain information where necessary to complete transactions, comply with legal obligations, detect security incidents, prevent fraud, resolve disputes, or enforce agreements.
Right to Correct
You may request that we correct inaccurate personal information we maintain about you.
Right to Portability
You may request to receive a copy of personal information we hold about you in a portable and readily
usable format, where technically feasible and required by law.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
You may opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising, as described in Section 10.
Right to Limit Use of Sensitive Personal Information
Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information. As described above, we do not use sensitive personal information to infer characteristics about you.
Right to Appeal
Depending on your state of residence, you may have the right to appeal a decision we make regarding your privacy request. If your request is denied and applicable law provides an appeal right, we will provide instructions for submitting an appeal.
Communication Preferences
You may opt out of marketing emails by clicking the unsubscribe link in any of our marketing emails. You
may opt out of marketing text messages by replying STOP to any marketing text message. You may also
contact us at support@amiirscents.com to manage your preferences. If you opt out of marketing
communications, we may still send non promotional communications related to your account, orders,
transactions, customer service, security notices, or policy updates.
19. How to Exercise Your Privacy Rights
ou may exercise applicable privacy rights by contacting us at support@amiirscents.com with the words Privacy Request in the subject line. We may need to verify your identity before processing your request and may ask you to provide your name, email address, order number, billing or shipping information, or other information reasonably necessary to verify your identity. We will use information provided for verification purposes only to verify and process your request, unless otherwise permitted by law. We will respond within the time period required by applicable law.
20. Authorized Agents
Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.
Before accepting a request from an authorized agent, we may require:
• Proof that you authorized the agent to act on your behalf
• Verification of your identity directly with us
• Confirmation that the agent has authority to submit the request
We may deny a request from an authorized agent if the agent does not provide sufficient proof of
authorization or if we cannot verify your identity as required by law.
21. Non-Discrimination
We will not discriminate against you for exercising your privacy rights. We will not deny you goods or services, charge you different prices, provide a different level or quality of goods or services, or suggest that you may receive a different price or quality of service because you exercised your rights, except as permitted by applicable law.
22. Data Processing Locations
Although Amiir Scents operates from the United States and currently sells only to U.S. customers, the Services are supported by Shopify and other service providers whose infrastructure may process personal information in the United States and other countries. Where required by applicable law, we rely on appropriate contractual or other safeguards to support the processing of personal information.
23. Complaints
If you have concerns or complaints about how we collect, use, disclose, or process your personal information, please contact us at support@amiirscents.com. Depending on your state or jurisdiction, you may have the right to appeal our decision regarding a privacy request or to submit a complaint to an applicable regulatory authority.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, service providers, legal obligations, or for other operational, legal, or regulatory reasons. When we update this Privacy Policy, we will post the revised version on this page and update the Last updated date at the top.
Where required by law, or where the changes are material, we will provide additional notice, which may include notice by email or a prominent notice on our website. Your continued use of the Services after changes to this Privacy Policy means you acknowledge the updated Privacy Policy.
25. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or if you would like to exercise rights available to you under applicable privacy laws, please contact us at:
Amiir LLC
Doing business as Amiir Scents
184 Kenilworth Avenue
Staten Island, New York 10312
Email: support@amiirscents.com
For the purpose of applicable privacy laws, Amiir LLC is responsible for the personal information it collects and processes through the Services, except where Shopify or another third party processes personal information for its own purposes under its own privacy practices.